Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing being prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced using a choice of a new family saloon or an innovative new Rolls Royce for towards same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for an apartment improvement company in Devon that has for decades been retailing UPVC windows and doors. They were interested in selling composite doors being the demand for them amongst local residents was growing quickly.
The principal aim of this was males that the pros in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of level of competition were offering. Getting into the fast growing composite doors market seemed a good move but kitchens . of outfitting a showroom was beyond reach. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then position them to the test.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little difference between the door manufacturers here as all of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with improvement British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them everything they were going you want to do to help us to sell goods. The lack of advertising support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long term investment for share of the market has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would help us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it cost several thousand pounds to outfit a new showroom and get initial customers, when we were going to be ordering from the same suppliers for years, so why if and when they not share within start-up cost?
There were half-dozen companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or bring down proving samples freed from charge. Two companies totally outshined the rest and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to get to be the market leader in the forthcoming had obviously done their homework as well as supply cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations too as advertising and marketing tool. This amazing site has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including a respectable ordering place.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA